I left sixth form with a qualification in sport and a dream to coach football in the USA. Unsurprisingly, that didn’t happen so I got a job in sales instead.
I started by cross-selling pet insurance, which was appropriate because I felt like a battery farmed chicken doing it. Caged by thin strips of plastic that did little to keep out the noise of the hundred-plus other salespeople I was cooped up with. Before long, I was the top performer, but I had no idea how I got there. What I did know was that I was frustrated by the whole sales process I'd been taught. It was all about the buyer, and I felt out of control. This led to so much wasted time, and so many missed opportunities. I don't want to think about what my payslip would have looked like if I was in the driving seat.
At 23, I was promoted. This time to sales trainer. Because apparently, great salespeople make great sales trainers, they don’t.
Training, practice and a lot of missteps followed. But, after years of learning about people development and a lot of hard graft, I was qualified and consistently delivering training that drove real results.
In January 2016, I found out that ‘bulbs grow and lamps glow’ I joined the electrical industry and fell in love with it. I delivered sales training and management development for an internationally recognised company across the UK and Holland before being promoted to head of training in June 2018.
Why do I love this industry?
I love that we promote from within fairly. I love that our industry helps everyone from homeowners to mega-corporations and everything in between. And above all, I love that a lad or lass with no qualifications can earn more than a Doctor, Solicitor, or even the Prime Minister- if they put the work in.
My approach is a little different to what you’re used to.
I don't do 'product knowledge'. That's what your suppliers are for. Instead, I'm totally focused on teaching your people how to sell or lead.
How to prospect for new business
How to get the most out of existing accounts
How to maximise profits.
Since 2016 I’ve trained and coached over 500 people in this industry, spent nearly 1000 hours delivering training and helped generate over £3,000,000 in revenue.
Want to find out what I can do for you?
Wow, Adam Wilson is an incredible sales trainer. I have had only 2 sessions with him and I believe I have improved within my role massively. He manages to capture the attention of a whole room of people instantly and keeping everyone involved at all times.
A truly talented and incredibly down to earth gentleman. Highly recommend